Narsil SEO Platform — Master Subscription Agreement

Effective date: September 2, 2026 Version: 1.0

This Master Subscription Agreement (the "Agreement") is between Narsil Creative ("Narsil", "we", "us") and the business or organization that subscribes to the Narsil SEO Platform ("you", "Customer").

By creating an account, clicking to accept, or using the Platform, you agree to this Agreement. If you are accepting on behalf of a company, you represent that you have authority to bind it, and "you" means that company.

1. Definitions

"Platform" — the Narsil SEO Platform, a hosted software service made available at app.narsilcreative.com, including its audits, dashboards, tools, reports, and APIs.

"Subscription" — your right to access the Platform on a paid plan, for the term you have paid for.

"Site" — a website you add to the Platform for auditing and analysis.

"Client Site" — a Site belonging to one of your own customers, added by you under section 5.3.

"Customer Data" — data you submit to the Platform, and data the Platform collects about your Sites: crawl results, page data, performance metrics, uploaded files, tool inputs, and settings.

"Output" — audits, scores, issue lists, suggested fixes, briefs, plans, reports, and other material the Platform generates for you.

"Users" — the individuals you authorize to access the Platform under your account.

2. What you are getting

2.1 The grant

Subject to this Agreement and to your payment of fees, Narsil grants you a non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Platform during your Subscription term, for your internal business purposes and — if you are an agency — for delivering services to your own clients under section 5.3.

2.2 This is a service, not a software delivery

The Platform is hosted and operated by Narsil. You are not receiving a copy of the software, source code, or any right to install, host, or run it. No license to any Narsil code is granted, expressly or by implication. Narsil may, at its sole discretion, negotiate a separate written agreement for a deployed instance; nothing in this Agreement creates any right to one.

2.3 What you may not do

You may not, and may not permit anyone else to:

• resell, sublicense, rent, lease, or share access to the Platform, or make it available to any third party except as section 5.3 expressly permits;
• present the Platform, or its Output, as your own software product, or under your own brand, or remove or obscure Narsil's branding;
• share login credentials, or allow more individuals to use an account than your plan provides for;
• reverse engineer, decompile, or attempt to derive the source code, algorithms, scoring formulas, rulesets, or prompts underlying the Platform;
• scrape, crawl, or systematically extract data from the Platform, or use it to build a competing product or service;
• circumvent or attempt to circumvent any usage limit, plan restriction, quota, rate limit, or access control;
• use the Platform to store or transmit unlawful, infringing, or malicious material, or to violate anyone's rights;
• use the Platform in violation of any search engine's or other third party's terms of service, or to generate content designed to manipulate search rankings through deception.

3. Accounts, users, and security

3.1 You are responsible for everything done under your account, including by your Users, and for the accuracy of the information you provide.

3.2 You must keep credentials confidential and notify us promptly at hello@narsilcreative.com if you believe your account has been compromised.

3.3 Accounts are for named individuals. Credential sharing is a breach of section 2.3.

3.4 We strongly recommend enabling multi-factor authentication where the Platform offers it. Where MFA is required — including for administrative access — it is not optional.

4. Plans, limits, and fair use

4.1 Each plan carries limits published at the time you subscribe: the number of Sites, the number of pages audited per crawl, the frequency of automatic crawls, the number of manual re-crawls per period, the depth of historical detail visible to you, and which tools are available. Those limits are part of what you are buying.

4.2 Limits are enforced technically. A crawl that reaches your plan's page cap audits a sample of your Site rather than all of it, and the Platform will tell you when that happens.

4.3 Some Platform features depend on paid third-party services with daily capacity ceilings (see docs/legal/subprocessors.md). Where a ceiling is reached, the affected feature will refuse the request and say so rather than return a degraded or incomplete result. This is deliberate.

4.4 We may apply reasonable technical measures to prevent use that threatens the stability, security, or cost integrity of the Platform for other customers.

4.5 Plan limits, features, and pricing may change on 30 days' notice for the following renewal term. Price increases never apply mid-term.

5. Sites you add — read this section carefully

5.1 Your warranty

You represent and warrant that, for every Site you add, you either own it or have the site owner's authorization to have it crawled, audited, and analyzed by the Platform.

This matters because of what the Platform does: when you add a Site, it is automatically and repeatedly fetched, crawled, and analyzed, and its content is stored. Adding a site you do not own or control — a competitor's, a prospect's, or anyone else's — may violate that site's terms of service, applicable computer-access laws, or both. The Platform does not verify ownership. You are the control.

5.2 Your indemnity for Sites

You will defend, indemnify, and hold Narsil harmless from any claim, demand, loss, or expense (including reasonable legal fees) arising out of a Site you added without the authorization section 5.1 requires. This obligation survives termination.

5.3 Agency and multi-client use — permitted, on these terms

If you are an agency, consultancy, or service provider, you may add and audit Client Sites and share the resulting Output with the client that Site belongs to, as part of the services you provide to them. That is an intended use of this product.

In exchange:

a. You obtain and maintain written authorization from each client for every Client Site, covering the crawling, analysis, and storage this Agreement describes. You will produce that authorization on request. b. You remain fully responsible for your clients' use of any Output, for your compliance with this Agreement in respect of every Client Site, and for the acts and omissions of anyone you give access to. c. You may not resell or white-label. You may not sell, resell, or provide Platform access to a client or anyone else; you may not present the Platform as your own tool; and you may not charge for access to it as a distinct line item. You may of course charge for your services, including services informed by the Platform's Output. d. You may share Output, not access. Delivering a report, an audit, or a plan to a client is permitted. Giving that client a login is not. e. You are the controller of your clients' data as between you and them, and you are responsible for having the legal basis to submit it. f. Your clients are not parties to this Agreement and get no rights under it. If a client needs its own account, it subscribes on its own terms.

5.4 Removing a Site

You may remove a Site from your account at any time. Removing a Site stops future crawls. It does not delete the historical audit record already collected — see section 8.

6. Fees, billing, and renewal

6.1 Subscription fees are as published on the pricing page or as separately agreed in writing for invitation-only plans. Fees are payable in advance and, except as this Agreement expressly says, non-refundable.

6.2 Card payments are processed by Stripe. Narsil does not receive, store, or have access to your full card details. Your use of Stripe's payment services is also subject to Stripe's terms.

6.3 Subscriptions renew automatically for successive periods equal to the prior term unless cancelled before the renewal date. You may cancel at any time through the billing portal; cancellation takes effect at the end of the current paid period.

6.4 Non-payment. If a payment fails, we will attempt to collect and notify you. During that dunning period your account keeps working normally — including crawls — because a failed card is usually an administrative problem, not a decision to leave. If collection ultimately fails and the subscription ends, section 6.5 applies.

6.5 When a subscription ends — whether you cancel or collection fails — your account becomes read-only rather than closed. You keep signing in and keep seeing every audit, report, and history you paid for; what stops is changes: adding or editing Sites, running crawls, and running tools. Resubscribing restores full access to everything, because nothing was removed.

6.6 Fees are exclusive of taxes. You are responsible for all applicable sales, use, VAT, and similar taxes, other than taxes on Narsil's income.

6.7 Invitation-only plans may be billed by invoice on separately agreed terms. Where that is so, the invoice terms govern payment and this section governs everything else.

7. Data and ownership

7.1 Your data is yours

As between you and Narsil, you own Customer Data. Nothing in this Agreement transfers ownership of it to us.

7.2 The license you give us

You grant Narsil a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, analyze, and display Customer Data solely to provide, secure, support, and improve the Platform for you, and as section 7.5 permits. This license lasts as long as we hold the data (see section 8).

7.3 Output

You own the Output generated for your Sites, and may use it freely, including in deliverables to your clients. This ownership is subject to Narsil's rights in the Platform itself (section 9): owning a report does not give you rights in the rulesets, formulas, prompts, or methodology that produced it, and does not permit you to reconstruct or replicate them.

7.4 Output is analysis, not fact — and not advice

Output is generated by automated analysis, including in some features by third-party AI models. It may be incomplete, out of date, or wrong. Review it before acting on it. Output is not legal, financial, or professional advice, and applying a suggested fix to a live website is your decision and your responsibility. Narsil is not liable for the consequences of changes you make to a website.

7.5 Aggregated data

Narsil may compile aggregated and de-identified data derived from use of the Platform — benchmarks, statistics, and performance baselines — and may use and disclose it for any lawful purpose. Aggregated data will never identify you, your Users, your Sites, or your clients, and will never contain content from your Sites.

7.6 Feedback

If you send us suggestions or feedback, we may use them without restriction or obligation to you. We will not identify you as the source without your permission.

8. Retention — how long we keep your data, and what "delete" means here

This section describes a deliberate product design. Read it before you subscribe, because it may not be what you expect.

8.1 We do not delete audit history. The Platform is built so that historical audits, snapshots, crawl records, and page-level detail are retained indefinitely. A crawl captures a website as it was on one day and can never be re-collected; the record is the product. This applies on every plan.

8.2 Plan limits on history are visibility, not deletion. Where a plan limits how far back you can see page-level detail, that detail is hidden from view, not removed. Upgrading reveals it again, because it never went anywhere. We will not describe hidden data as deleted, and neither should you.

8.3 Removing a Site or cancelling does not erase history. Removing a Site stops future crawls and detaches the Site record; the audit history it produced survives. Cancelling a Subscription ends access, not storage.

8.4 You can ask us to delete your account. Section 8.1 is about audit and website data retained in the ordinary course. It is not a refusal to honor rights over personal data.

Delete account in your Settings records a deletion request. A person at Narsil then performs the erasure by hand — there is deliberately no automatic cascade — and emails you to confirm precisely what was removed and what was kept. You may cancel the request at any time before it is actioned.

Two things we will not do quietly, so they are stated here. We retain billing and tax records for the periods the law requires, and we will tell you which. And a deletion request does not cancel your subscription: cancel it in the billing portal as well, or ask us to.

Requests may also be made directly to hello@narsilcreative.com.

9. Narsil's intellectual property

9.1 Narsil and its licensors own the Platform and everything in it: the software, interfaces, designs, audit rulesets, scoring formulas, methodologies, prompts, documentation, and all related intellectual property. This Agreement grants access, not ownership, and Narsil reserves all rights not expressly granted.

9.2 The Narsil name, logo, and branding are Narsil's. You may state factually that you use the Platform. You may not otherwise use Narsil's marks without written permission.

9.3 Section 9.1 includes the methodologies behind the Platform's analysis and recommendations. Using the Platform does not license those methodologies for independent use.

10. Confidentiality

10.1 Each party may receive non-public information from the other. Confidential information includes Customer Data (yours) and the non-public aspects of the Platform, including pricing on invitation-only plans (ours).

10.2 Each party will protect the other's confidential information with at least reasonable care, use it only to perform under this Agreement, and not disclose it except to personnel and contractors bound by comparable obligations.

10.3 These obligations do not apply to information that is public through no fault of the receiving party, already known without duty of confidence, independently developed, or required to be disclosed by law — in which case the receiving party will give reasonable advance notice where legally permitted.

11. Third-party services

11.1 The Platform depends on third-party services to function, including website crawling, performance measurement, AI analysis, authentication, hosting, payment processing, email delivery, and product analytics. The current list, and what each receives, is at docs/legal/subprocessors.md. We will update that list as it changes.

11.2 We select these providers with care and bind them to appropriate obligations, but we do not control them. Their outages, errors, rate limits, pricing changes, or discontinuation may affect the Platform, and Narsil is not liable for their acts or omissions beyond what section 18 provides.

11.3 Where the Platform lets you connect a third-party account or import data from a third-party service, your use of that service is governed by its own terms.

12. Availability and support

12.1 We aim to keep the Platform available and will give advance notice of planned maintenance where practical. This Agreement does not include a service level commitment or uptime guarantee, and the Platform is provided as described in section 16.

12.2 Support is provided by email at hello@narsilcreative.com during normal business hours. Invitation-only plans may include separately agreed support terms.

12.3 We may modify, add to, or discontinue Platform features. We will give 30 days' notice before removing or materially degrading a feature you are actively using, except where an urgent security, legal, or third-party dependency issue makes that impossible.

13. No guarantee of search results

This is a diagnostic and planning tool, not a ranking service.

Narsil makes no representation, warranty, or guarantee about search engine rankings, traffic, impressions, clicks, calls, conversions, revenue, visibility in AI assistants or AI-generated search results, or any other outcome. Search engines and AI systems are third-party systems whose behavior is outside anyone's control and changes without notice.

Any figure, timeframe, benchmark, or example the Platform or its documentation presents is illustrative context, not a forecast or a promise. Nothing in the Platform, its Output, its marketing, or any communication from Narsil constitutes a guarantee of results, and no Narsil representative is authorized to give one.

If you are an agency using the Platform for clients, you may not represent otherwise to your clients, and you are responsible for the claims you make.

14. Acceptable use

You will not use the Platform to:

• crawl or analyze any website without the authorization section 5.1 requires;
• generate or facilitate content intended to deceive search engines or users, including scaled low-quality content, cloaking, or manipulated signals;
• infringe intellectual property, publicity, or privacy rights;
• transmit malware, or probe, scan, or test the vulnerability of any system without written authorization;
• interfere with the Platform's operation or another customer's use of it;
• process sensitive personal data — health, financial account, biometric, government identifier, children's data, or comparable categories — through the Platform. The Platform is not designed for it and is not a suitable environment for it;
• violate any applicable law.

We may investigate suspected violations and take action under section 15.

15. Suspension

We may suspend your access, in whole or in part, immediately and without liability, if:

a. we reasonably believe your use threatens the security, integrity, or availability of the Platform or another customer's data; b. we reasonably believe you are in breach of section 5.1, section 14, or any applicable law; c. we are required to by law or by a third-party provider.

Non-payment is not a suspension ground: it is handled by sections 6.4 and 6.5, which keep your data visible rather than cutting you off.

For (b) we will, where practical, notify you first and give you a reasonable opportunity to cure. For (a) and (c) we may act immediately and notify you promptly afterwards. We will restore access once the cause is resolved.

16. Warranties and disclaimers

16.1 Each party warrants that it has the authority to enter into this Agreement.

16.2 Narsil warrants that it will provide the Platform with reasonable skill and care.

16.3 EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, THE PLATFORM AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. NARSIL DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. NARSIL DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT OUTPUT WILL BE ACCURATE, COMPLETE, OR SUITABLE FOR ANY PURPOSE.

16.4 Some jurisdictions do not allow the exclusion of certain warranties. Where that is so, the exclusions above apply to the fullest extent permitted.

17. Indemnification

17.1 By you. You will defend, indemnify, and hold harmless Narsil, its owners, and its personnel from any third-party claim, and any resulting loss, damage, settlement, or expense (including reasonable legal fees), arising from:

a. a Site added in breach of section 5.1; b. your breach of section 5.3 (agency use), section 14 (acceptable use), or any applicable law; c. Customer Data, including any claim that it infringes or misappropriates a third party's rights; d. your use of Output, including changes you or your clients make to any website; or e. any claim by one of your clients arising from your services.

17.2 By Narsil. Narsil will defend you against any third-party claim that the Platform, used as permitted by this Agreement, infringes that party's intellectual property rights, and will pay damages finally awarded or agreed in settlement. This does not apply to claims arising from Customer Data, from Sites added in breach of section 5.1, from use in breach of this Agreement, or from combination with anything not supplied by Narsil.

17.3 The indemnified party will notify the other promptly, give sole control of the defense, and cooperate reasonably. The indemnifying party will not settle in a way that admits liability on the other's behalf without consent.

18. Limitation of liability

18.1 NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST GOODWILL, LOST SEARCH RANKINGS, OR LOST OR CORRUPTED DATA, EVEN IF ADVISED OF THE POSSIBILITY.

18.2 EACH PARTY'S TOTAL AGGREGATE LIABILITY UNDER THIS AGREEMENT IS LIMITED TO THE GREATER OF (a) THE FEES YOU PAID IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (b) ONE HUNDRED AND FORTY-FOUR DOLLARS ($144).

18.3 Sections 18.1 and 18.2 do not limit: your payment obligations; your obligations under sections 5.2 and 17.1; either party's liability for fraud, willful misconduct, or gross negligence; or any liability that cannot lawfully be limited.

18.4 These limits apply regardless of the theory of liability and even if a limited remedy fails of its essential purpose. They reflect an agreed allocation of risk and are part of the basis of the bargain.

19. Term, termination, and what happens after

19.1 This Agreement starts when you first accept it and continues while you have an active Subscription.

19.2 You may terminate at any time by cancelling. Termination takes effect at the end of your current paid period, and fees already paid are not refunded.

19.3 Either party may terminate for material breach on 30 days' written notice if the breach is not cured in that period. Narsil may terminate immediately for a breach of section 5.1 or section 14.

19.4 On termination: your account becomes read-only as section 6.5 describes — you keep signing in and viewing your data, but the Platform performs no further work for you. For 30 days after termination we will also, on written request, provide a reasonable export of your Customer Data in a machine-readable format. After that period we are under no obligation to produce an export, though section 8 governs what we retain and the read-only view remains available while your account exists.

Narsil may close a read-only account, ending that access, on 30 days' written notice. We have no obligation to maintain it indefinitely.

19.5 Survival. Sections 5.2, 7, 8, 9, 10, 13, 16, 17, 18, 19.4, 19.5, and 20 survive termination.

20. General

20.1 Changes to this Agreement. We may update this Agreement. For material changes we will give at least 30 days' notice by email or in-product, and the change takes effect at your next renewal. Continuing to use the Platform after that constitutes acceptance. If you do not accept a material change, your remedy is to terminate before it takes effect.

20.2 Governing law and venue. This Agreement is governed by the laws of the State of Florida, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts located in Duval County, Florida, and each waives any objection to that venue on grounds of inconvenient forum.

20.3 Assignment. You may not assign this Agreement without our written consent, except to a successor to all or substantially all of your business that is not a Narsil competitor. Narsil may assign freely. Any other purported assignment is void.

20.4 Independent contractors. Nothing here creates a partnership, joint venture, agency, or employment relationship.

20.5 No third-party beneficiaries. This Agreement is for the parties only. Your clients and Users get no rights under it.

20.6 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including third-party service failures, provided it takes reasonable steps to mitigate. This does not excuse payment.

20.7 Notices. Notices to Narsil go to hello@narsilcreative.com. Notices to you go to the email address on your account — keep it current.

20.8 Waiver and severability. A failure to enforce is not a waiver. If a provision is held unenforceable, it is modified to the minimum extent needed to make it enforceable, and the rest stands.

20.9 Entire agreement. This Agreement, the Privacy Policy, and the subprocessor list are the entire agreement on this subject and supersede all prior discussions. Any conflicting terms in your purchase order or vendor form are rejected and have no effect. Order of precedence: a signed written agreement between the parties, then this Agreement, then the Privacy Policy.

Narsil Creative hello@narsilcreative.com